01 / The problem
A digital education business needed clarity across brand and offers.
The site needed to support online education, brand presentation, digital products, and customer communication. After several years, it also needed a substantial rebrand without losing the structure and usability required for courses and offers.
02 / My role
Connecting Kajabi implementation with visual production.
I handled Kajabi setup, landing-page layout, visual design, brand cleanup, course and product-related setup, email broadcasts, page updates, responsive behavior, and quality assurance. I worked on both the earlier site and its later overhaul.
03 / What I built
Core contributions
- Created and maintained the website within Kajabi
- Built and updated landing-page structures for education offers
- Supported course, product, and offer configuration
- Prepared and managed email broadcast content
- Produced supporting visuals with Adobe creative tools
- Overhauled the site after several years to support a new brand direction
- Completed responsive and presentation QA across updated pages
04 / Technical decisions
Keeping the customer experience consistent across Kajabi
Keep the experience in Kajabi
Reason: The website, courses, offers, and broadcasts needed to operate as one connected digital-product system.
Result: Customers could move through brand, education, and offer touchpoints within a consistent platform.
Rebuild the page hierarchy for the rebrand
Reason: Updating visuals alone would not address content clarity and changing offer presentation.
Result: The later overhaul aligned page structure and visual direction around the refreshed brand.
Coordinate web and media assets
Reason: Landing pages, course materials, broadcasts, and promotional media needed a shared visual language.
Result: Adobe production work and Kajabi implementation supported a more consistent presentation.
05 / Challenge
Refreshing an established site without losing its purpose.
The rebrand needed to modernize the site while preserving the clarity of education content, offers, and customer pathways. Visual changes also had to remain practical within Kajabi and work across device sizes.
06 / Outcome
A cleaner Kajabi presence aligned with the updated brand.
The project delivered an initial education website and a later coordinated overhaul across pages, offers, courses, broadcasts, and visual assets. The result was a more polished foundation for presenting the brand and its digital education products.
07 / Skills demonstrated
Capabilities used
- Kajabi
- Landing Pages
- Course Setup
- Email Broadcasts
- Rebranding
- Responsive QA
- Adobe Creative Suite
- AI Orchestration